the blood line
CLIENT: VITALANT
Chicago’s blood supply has reached historically low levels. But what do you do when 77% of people are unaware?
We went where 750,000 Chicagoans go daily – the Red Line train – and transformed it into the Blood Line.
My intern group at We Are Unlimited was briefed on the blood shortage during the Summer of 2018. We came up with the Blood Line, which then became a reality in January of 2019 and ran for 4 weeks. It was Unlimited’s first pro bono work.
